![]() ![]() Table 6,3% (with an average of 5 rows and 2 columns).List 19,1% (with an average of 6 items and 44 words).Paragraph 70% (with an average of 49 words and 249 characters).The four featured snippet types are present in the organic results, based on these numbers: 50%+ of a mobile screen is covered with a featured snippet.7,3% of SERPs have double-featured snippets.Semrush studied 1 million random SERPs that contain featured snippets and analyzed the data to find insights that will help every content creator be placed on Google position zero. Google will often use it to answer “how-to” questions. This type of snippet contains a video that is relevant to the user’s query. YouTube is one of the biggest search engines, so you might want to optimize your content for video featured snippets. This type of featured snippet contains a table with information, such as data or prices.įor example, see the result for the query “ revenue of largest companies in the world“: This type of featured snippet contains a list of items, such as a list of steps or a list of ingredients.įor example, see what it looks like the result for the query “ top blogging sites“: Google often uses this kind of snippet to answer “what” questions.įor example, “w hat is Google position zero“? This is the most common type of featured snippet, and it contains a summary of the answer in a paragraph format. There are four types of featured snippets: ![]() If you can understand what kind of snippet best matches your topic, you can optimize your content around it to get the best chance of being displayed on Google position zero. They are different, depending on the kind of information the user is searching for. Different Types of Featured Snippetsįeatured snippets are not always displayed the same way. This means that if you are able to get your content displayed in a featured snippet, you can improve your organic click-through rate and your chances to be included in the voice search results. This can lead to more sales and conversions for your business.Ī study by Ahrefs shows that featured snippets steal a good portion of traffic from the top position in the organic results and get approximately 8% of all clicks: Source When your website is featured in a featured snippet, it helps you build trust with potential customers and shows that your content is relevant and trustworthy. And, they can help you build brand awareness and credibility. They can also help you rank higher in the search results, which can lead to more traffic and higher CTRs. They are also a great way to improve your click-through rate (CTR), which is a key metric that is used to measure the success of your SEO efforts. Like other SERP features, also the featured snippets are important for SEO because they can help you attract more traffic to your website. Why Featured Snippets Are Important for SEO? It is often called position zero because it appears before the first position on the search engine results page (SERP). It is displayed above the organic search results, and it can be a great way to increase your website’s visibility. The featured snippet contains a summary of the answer, and it is pulled from the content on your website. They were first introduced in 2014, and they have been growing in popularity ever since. How to Optimize Your Content For Featured Snippetsįeatured snippets are special boxes of text that are displayed on top of search results to give a quick answer to a user’s query:.Why Featured Snippets Are Important for SEO?.In this post, we will cover everything you need to know about featured snippets: what they are, why they are important, how to get them, and the best practices to optimize your content for them. They can increase your website’s visibility and help you attract more traffic. Featured snippets are an important part of SEO.
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